How passionate are you about monitoring your social outcomes?
We can all agree that monitoring our social outcomes is essential, but how many of us get really excited and passionate to do so?
I have to admit to not being a sports fan, but I am always intrigued at the passion with which managers, players and spectators all intricately evaluate performance. Take a football match. Every move is watched fixedly, commentary analyses every play as it takes place, foot techniques and tactics are exclaimed upon and afterwards discussions about the match can go on endlessly. Every second of the match is monitored and evaluated with passion, lessons are learnt, outcomes are clear and no-one can wait until the next match to go through the whole process again. And let’s not forget this whole process is essential for the team to keep improving, the management to support with knowledge, for the fans to stay connected and interested. Everybody is involved, it is interactive and exciting.
Can you say the same for your monitoring and evaluation? We are passionate about what we do, we tell a lot of people about what we do, but do we put energy into capturing those moments that demonstrate the details of our work to be able to analyse with passion?
Why should we be so excited to monitor our work? In fact, there are 8 key reasons for doing so that will really help us run a successful, exciting enterprise.
It enables us to internally monitor our businesses:
- Gives focus to what needs to be done
- Empowers decision making
- Gives us confidence in our service
- Maintains financial controls
It gives a good clear message to others about our businesses:
- Provides evidence of measurable outcomes, demonstrating achievements
- Illustrates our social profit
It gives us insights to ensure we are customer centred:
- Tracks our customers’ journey
- Ensures we are meeting customers’ needs
Promoting our enterprises by measuring our social impact enables us to show customers and potential funders that we can illustrate with evidence the value we are able to offer through our planned activities. This in turn develops trust, loyalty, which leads to effective marketing.
Here at Owl XL CIC we believe that good planning, including high-level monitoring, will deliver the outcomes required. At the same time ensuring that systems, processes and procedures are fit for purpose, as well as improved by constant and consistent evaluation.
We can do all this in collaboration with you, ensuring your vision, ideas and plans are developed to a professional standard. Working with you we give you full view of how your outcomes can be monitored with passion, so that you can engage with your customers about what they care about and excite everyone in our communities about the amazing work we achieve as social enterprises.